An integrated marketing communications campaign for Heaven's Care Sweet Crystal Oil
The objective of this campaign is to create awareness on Heaven's Care Sweet Crystal Oil among the female workforce ages 25-29 in the key cities of Metro Manila. While the aromatherapy product does well in Marinduque and in Baguio via direct selling, it has a difficult time penetrating the mark...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2016
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/5227 |
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| Institution: | De La Salle University |
| Language: | English |