An integrated marketing communications campaign for JML

JML Philippines is distributed by one of the largest retailers in the country, “Primeline Products Philippines” . With a tagline “Everyday Easier”, JML Philippines offers high quality consumer products for home, lifestyle, personal care and beauty and hardware. For the purpose of this study, the res...

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Bibliographic Details
Main Author: Cruz, Amanda G., NA
Format: text
Language:English
Published: Animo Repository 2023
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etdm_market/79
https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1082&context=etdm_market
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Institution: De La Salle University
Language: English