An integrated marketing communications campaign for Heaven's Care Sweet Crystal Oil

• Main Author: Villamin, Rio Anne S.
• Format: text
• Language: English
• Published: Animo Repository 2016
• Subjects: Communication in marketing > Philippines; Hygiene products; Health products; Advertising > Health products > Philippines
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/5227
• Institution: De La Salle University

The objective of this campaign is to create awareness on Heaven's Care Sweet Crystal Oil among the female workforce ages 25-29 in the key cities of Metro Manila. While the aromatherapy product does well in Marinduque and in Baguio via direct selling, it has a difficult time penetrating the mark...