An integrated marketing communications campaign for St Pauls

An integrated marketing communications campaign for St Pauls

The purpose of this study is to identify the factors that affect the purchasing behavior of Filipinos in purchasing religious products. Specifically, the present study aims to ask What are the effects of religious products on Filipino faithful devotees? Do attitude, subjective norm, and percei...

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Bibliographic Details
Main Author: Chamorro, Mary Joyce R.
Format: text
Language:English
Published: Animo Repository 2021
Subjects:
Religious articles > Philippines > Marketing
Devotional objects > Philippines > Marketing
Consumer behavior > Philippines
Marketing
Online Access:https://animorepository.dlsu.edu.ph/etdm_market/20
https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1027&context=etdm_market
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Institution: De La Salle University
Language: English

Internet

https://animorepository.dlsu.edu.ph/etdm_market/20
https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1027&context=etdm_market

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