An integrated marketing communications campaign for St Pauls
The purpose of this study is to identify the factors that affect the purchasing behavior of Filipinos in purchasing religious products. Specifically, the present study aims to ask What are the effects of religious products on Filipino faithful devotees? Do attitude, subjective norm, and percei...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2021
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etdm_market/20 https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1027&context=etdm_market |
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| Institution: | De La Salle University |
| Language: | English |
