An integrated marketing communication campaign for Uptown Mall Bonifacio
With significant endeavor to assess the business and marketing strategy in gauging the consumer behavior in positioning the newly opened Uptown Mall, it evaluates the omni-channel model, which allows the mall-goers to switch seamlessly between retail brands in a number of different ways. (Euromonito...
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| 主要作者: | |
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| 格式: | text |
| 語言: | English |
| 出版: |
Animo Repository
2016
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| 主題: | |
| 在線閱讀: | https://animorepository.dlsu.edu.ph/etd_masteral/5242 |
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| 機構: | De La Salle University |
| 語言: | English |