An integrated marketing communication campaign for Uptown Mall Bonifacio

• Main Author: Tenorio, Alice Katherine
• Format: text
• Language: English
• Published: Animo Repository 2016
• Subjects: Communication in marketing > Philippines; Shopping malls > Philippines; Landlord and tenant > Philippines; Consumer education > Philippines; Consumer behavior > Philippines
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/5242
• Institution: De La Salle University

With significant endeavor to assess the business and marketing strategy in gauging the consumer behavior in positioning the newly opened Uptown Mall, it evaluates the omni-channel model, which allows the mall-goers to switch seamlessly between retail brands in a number of different ways. (Euromonito...