Integrated marketing campaign for Philippine FamilyMart CVS, Inc.

Integrated marketing campaign for Philippine FamilyMart CVS, Inc.

Nowadays, the number of convenience stores in the Philippines has increased as a result of the Filipino lifestyle changing over the past years. Every day, people buy variety of products such as sandwiches, rice meals, candy, ice cream, beverages, cigarettes, and newspapers from convenience stores. F...

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Bibliographic Details
Main Author: Dimaapi, Mariah Nikki C.
Format: text
Language:English
Published: Animo Repository 2016
Subjects:
Communication in marketing > Philippines
Convenience stores > Philippines
Advertising > Philippines
Consumer education > Philippines
Consumer behavior > Philippines
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/5231
https://animorepository.dlsu.edu.ph/context/etd_masteral/article/12069/filename/0/type/additional/viewcontent/CDTG006788_F.pdf
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Institution: De La Salle University
Language: English

Internet

https://animorepository.dlsu.edu.ph/etd_masteral/5231
https://animorepository.dlsu.edu.ph/context/etd_masteral/article/12069/filename/0/type/additional/viewcontent/CDTG006788_F.pdf

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