An integrated marketing communications campaign proposal for Big D's Smokehouse

• Main Author: Maceda, Maristela T.
• Format: text
• Language: English
• Published: Animo Repository 2016
• Subjects: Communication in marketing > Philippines; Restaurants; Advertising > Restaurants > Philippines; Ribs (Cooking); Consumer education > Philippines; Consumer behavior > Philippines
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/5240
• Institution: De La Salle University

Big D's Smokehouse is a casual thematic dining restaurant. It specializes in ribs and other Southern American cuisine. This paper discusses and analyzes Big D's Smokehouse business and overall operations. It also includes a competitor analysis to better understand how Big D's can diff...