An integrated marketing communications campaign proposal for Big D's Smokehouse
Big D's Smokehouse is a casual thematic dining restaurant. It specializes in ribs and other Southern American cuisine. This paper discusses and analyzes Big D's Smokehouse business and overall operations. It also includes a competitor analysis to better understand how Big D's can diff...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2016
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/5240 |
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| Institution: | De La Salle University |
| Language: | English |
