Integrated marketing communication campaign for 123 Dzo Vietnamese Cuisine

This Integrated Marketing Campaign is about 123 Dzo Vietnamese Cuisine, a Vietnamese restaurant and bar in Makati City, Philippines. Founded by two Vietnamese and their Filipino partner in 2017, the restaurant serves Vietnamese food and few variants of beers to its customers. Known to serve authenti...

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Bibliographic Details
Main Author: Bui, Thi Mai Ngoc
Format: text
Language:English
Published: Animo Repository 2020
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/6234
https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13332/viewcontent/Bui_BuiThiMaiNgoc_11574410_1_Redacted.pdf
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Institution: De La Salle University
Language: English