An integrated marketing communications campaign for Samgyup BBQ $ Grill
There is no doubt that the Philippines has been highly influenced by the Hallyu wave since the early 90s and that Filipinos have a profound love for all things Korean most especially K-dramas and K-pop music. This is the reason why Korean businesses such as Korean stores, Korean restaurants, merchan...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2020
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/6318 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13356/viewcontent/Allian_Abdulqoahar_11788585_edited.pdf |
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| Institution: | De La Salle University |
| Language: | English |