An integrated marketing communications campaign for Wagyuniku Japanese-Korean BBQ Restaurant (BF Homes Aguirre)

The COVID-19 pandemic has not only claimed hundreds of lives but also crippled thousands of businesses across the Philippines, a developing Southeast Asian country with an economy primarily fueled by micro, small, and medium enterprises. The subject of this integrated marketing communications campai...

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Bibliographic Details
Main Author: Elmenzo, Marlene H.
Format: text
Language:English
Published: Animo Repository 2021
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etdm_market/16
https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1016&context=etdm_market
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Institution: De La Salle University
Language: English