An integrated marketing communications campaign for Wagyuniku Japanese-Korean BBQ Restaurant (BF Homes Aguirre)
The COVID-19 pandemic has not only claimed hundreds of lives but also crippled thousands of businesses across the Philippines, a developing Southeast Asian country with an economy primarily fueled by micro, small, and medium enterprises. The subject of this integrated marketing communications campai...
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Main Author: | |
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Format: | text |
Language: | English |
Published: |
Animo Repository
2021
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Subjects: | |
Online Access: | https://animorepository.dlsu.edu.ph/etdm_market/16 https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1016&context=etdm_market |
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Institution: | De La Salle University |
Language: | English |