An integrated marketing communications campaign for Wagyuniku Japanese-Korean BBQ Restaurant (BF Homes Aguirre)

• Main Author: Elmenzo, Marlene H.
• Format: text
• Language: English
• Published: Animo Repository 2021
• Subjects: Wagyuniku Japanese-Korean BBQ Restaurant (Philippines) > Marketing; Restaurants > Philippines > Marketing; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etdm_market/16; https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1016&context=etdm_market
• Institution: De La Salle University

The COVID-19 pandemic has not only claimed hundreds of lives but also crippled thousands of businesses across the Philippines, a developing Southeast Asian country with an economy primarily fueled by micro, small, and medium enterprises. The subject of this integrated marketing communications campai...