Search, checkout, pay, repeat: How the pandemic influences the hedonic and utilitarian buying motivation of Filipino millennials on Shopee app
The COVID-19 pandemic outbreak led the business operations to suffer due to a decrease in foot traffic caused by the implementation of strict community lockdowns in support of the government mandate in securing safety. The situation changed the consumer purchasing patterns and buying habits which ch...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2022
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etdm_market/50 https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1054&context=etdm_market |
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| Institution: | De La Salle University |
| Language: | English |