Search, checkout, pay, repeat: How the pandemic influences the hedonic and utilitarian buying motivation of Filipino millennials on Shopee app

The COVID-19 pandemic outbreak led the business operations to suffer due to a decrease in foot traffic caused by the implementation of strict community lockdowns in support of the government mandate in securing safety. The situation changed the consumer purchasing patterns and buying habits which ch...

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Bibliographic Details
Main Author: Macarat, Melanie Thea
Format: text
Language:English
Published: Animo Repository 2022
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etdm_market/50
https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1054&context=etdm_market
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Institution: De La Salle University
Language: English
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