An integrated marketing communications campaign for Pantawid Upa

An integrated marketing communications campaign for Pantawid Upa

Prevalent issues in the Philippines' housing industry made the right to shelter unattainable to some families. The Department of Human Settlements and Urban Development (DHSUD) reported that the country’s backlog stood at 6.75 million units. The most vulnerable sector to this situation are the...

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Bibliographic Details
Main Author: Lopez, Joan Bea
Format: text
Language:English
Published: Animo Repository 2021
Subjects:
Pantawin Upa (Organization : Philippines)—Marketing
Rental housing—Philippines—Marketing
Marketing
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/6248
https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13318/viewcontent/Lopez_Bea_11793678_IMC_for_Pantawid_Upa_2Edited.pdf
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Institution: De La Salle University
Language: English

Internet

https://animorepository.dlsu.edu.ph/etd_masteral/6248
https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13318/viewcontent/Lopez_Bea_11793678_IMC_for_Pantawid_Upa_2Edited.pdf

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