An integrated marketing communications campaign for Pantawid Upa
Prevalent issues in the Philippines' housing industry made the right to shelter unattainable to some families. The Department of Human Settlements and Urban Development (DHSUD) reported that the country’s backlog stood at 6.75 million units. The most vulnerable sector to this situation are the...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2021
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/6248 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13318/viewcontent/Lopez_Bea_11793678_IMC_for_Pantawid_Upa_2Edited.pdf |
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| Institution: | De La Salle University |
| Language: | English |