An integrated marketing communications campaign for Citadines Apart'Hotel

The integrated marketing communications campaign is about the brand, Citadines Apart’Hotel, focusing on one of its Philippine locations which is Citadines Apart’Hotel Salcedo Makati. The said property in the Philippines is owned by Valero Prime Land Realty Development Corporation. It is among the pr...

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Bibliographic Details
Main Author: Besmonte, Pauline E.
Format: text
Language:English
Published: Animo Repository 2020
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/6232
https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13334/viewcontent/Besmonte_Pauline_11788674_1.pdf_Redacted.pdf
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Institution: De La Salle University
Language: English