An integrated marketing communications campaign for KCurated
KCurated is a local home decor brand established under Kenneth Cobonpue (KC) and Interior Crafts of the Island. The brand was created so that the main KC brand has a counterpart that specifically caters to home decor and accessories, positioning it as an affordable luxury exclusive to the Filipino m...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2023
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etdm_market/78 https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1083&context=etdm_market |
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| Institution: | De La Salle University |
| Language: | English |