An integrated marketing communications campaign for Refuse PH

The zero-waste industry is still in a start-up stage although people are showing interest in zero waste or sustainable lifestyle and products (Nielsen, 2018; Bautista, 2019). With the emerging interest in eco-friendly and sustainable products, Refuse PH was established. Refuse PH is a zero-waste con...

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Bibliographic Details
Main Author: Magallanes, Michelle Irene D.
Format: text
Language:English
Published: Animo Repository 2022
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etdm_market/35
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Institution: De La Salle University
Language: English