An integrated marketing communications campaign for Refuse PH
The zero-waste industry is still in a start-up stage although people are showing interest in zero waste or sustainable lifestyle and products (Nielsen, 2018; Bautista, 2019). With the emerging interest in eco-friendly and sustainable products, Refuse PH was established. Refuse PH is a zero-waste con...
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2022
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etdm_market/35 |
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| Institution: | De La Salle University |
| Language: | English |