An integrated marketing communications campaign for Concepstore.ph
ConcepStore.ph is a new venture started by Concepcion Industrial Corporation that aims to provide customers with consumer home appliances that can cater to their needs and make their day-to-day lives easier. The researcher conducted an audit on its communication materials and rolled out a Usage, Att...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2021
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etdm_market/49 |
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| Institution: | De La Salle University |
| Language: | English |