An integrated marketing communications campaign for Loftez Philippines

• المؤلف الرئيسي: Ang, Michael Gerard N.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2016
• الموضوعات: Communication in marketing > Philippines; Architect-designed houses > Philippines
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etd_masteral/5223
• المؤسسة: De La Salle University

This paper is an integrated marketing communications campaign for Loftez Philippines. The plan presents marketing communication tools that are socially accepted in the standards of industry and its market. Loftez is a unique online visual community for Design Professionals and Homeowners. It provide...