An integrated marketing communications campaign for Loftez Philippines

This paper is an integrated marketing communications campaign for Loftez Philippines. The plan presents marketing communication tools that are socially accepted in the standards of industry and its market. Loftez is a unique online visual community for Design Professionals and Homeowners. It provide...

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Bibliographic Details
Main Author: Ang, Michael Gerard N.
Format: text
Language:English
Published: Animo Repository 2016
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/5223
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Institution: De La Salle University
Language: English
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