An integrated marketing communications campaign for Gruppo Dolci, Inc

• Main Author: Jordan, Chiara Marie Reataza
• Format: text
• Language: English
• Published: Animo Repository 2021
• Subjects: Gruppo Dolci, Inc. (Philippines) > Marketing Frozen desserts > Philippines > Marketing; Frozen desserts industry > Philippines > Marketing; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etdm_market/8; https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1002&context=etdm_market
• Institution: De La Salle University

Filipinos’ interest in frozen desserts surged during the pandemic. It is depicted as a literal quick blissful escape from the bitter reality that is happening across the globe. They crave refreshments such as ice cream whenever they are having an awful day or exhausted from working remotely --- the...