An integrated marketing campaign for BalaiKamay
BalaiKamay, crafted from the words ‘home’ and ‘hand’ respectively, was co-founded by Ms. Reynaline Tugade in 2016. The home of hands is driven to improve quality of life through sustainability. The brand crafts a better tomorrow for the environment through usage of repurposed woods and upcycled mate...
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| Main Author: | |
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| Format: | text |
| Language: | English |
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Animo Repository
2022
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etdm_market/43 https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1048&context=etdm_market |
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| Institution: | De La Salle University |
| Language: | English |