An integrated marketing communications campaign proposal for Philam vitality active
The Philippine insurance market has seen exceptional double-digit growth in recent years. At present, there are about more than 25 million Filipinos covered by life insurance. This development is brought about by a relatively strong Philippine economy which grew to 6.1% full year gross domestic prod...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2017
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/5342 |
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| Institution: | De La Salle University |
| Language: | English |