An Integrated marketing communications campaign for PIL Pacific International Lines
This study intends to propose an integrated marketing communications campaign for Pacific International Lines, a shipping line company that offers containerized cargo shipping services. The research is conducted to better understand the current situation of the Philippines in terms of shipping indus...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2016
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/5226 |
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| Institution: | De La Salle University |
| Language: | English |