An integrated marketing communications campaign for Surfer Girl - Philippines
This Integrated Marketing Communications (IMC) campaign was designed as a re-introduction of Indonesian footwear and apparel brand Surfer Girl in the Philippines. The brand was launched in the country on September 2013. In its three years in the Philippines, Surfer Girl strived to compete in the clu...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2016
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/4848 |
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| Institution: | De La Salle University |
| Language: | English |