An integrated marketing communications campaign for The American Chamber of Commerce of the Philippines (AMCHAM PHILIPPINES)

• المؤلف الرئيسي: Santos, Pauline Marie V.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2016
• الموضوعات: Communication in marketing; Advertising campaigns; American Chamber of Commerce of the Philippines
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etd_masteral/4857
• المؤسسة: De La Salle University

This study and campaign intends to propose an Integrated Marketing Campaign for The American Chamber of Commerce of the Philippines (AmCham). This trade association exists to deliver membership service and support to its members in promoting business and helping them reach their company objectives a...