An integrated marketing communications campaign for The American Chamber of Commerce of the Philippines (AMCHAM PHILIPPINES)

• Main Author: Santos, Pauline Marie V.
• Format: text
• Language: English
• Published: Animo Repository 2016
• Subjects: Communication in marketing; Advertising campaigns; American Chamber of Commerce of the Philippines
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/4857
• Institution: De La Salle University

This study and campaign intends to propose an Integrated Marketing Campaign for The American Chamber of Commerce of the Philippines (AmCham). This trade association exists to deliver membership service and support to its members in promoting business and helping them reach their company objectives a...