An Integrated marketing communications campaign for PIL Pacific International Lines

This study intends to propose an integrated marketing communications campaign for Pacific International Lines, a shipping line company that offers containerized cargo shipping services. The research is conducted to better understand the current situation of the Philippines in terms of shipping indus...

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Bibliographic Details
Main Author: Que, Precious B.
Format: text
Language:English
Published: Animo Repository 2016
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/5226
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Institution: De La Salle University
Language: English
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