Exploring the operationalization of market sensing in a higher education organization

Exploring the operationalization of market sensing in a higher education organization

Market sensing is a dynamic capability of an organization that enables management to understand the market environment and develop strategic plans that best position the organization to continue to be relevant to the marketplace and sustain an advantaged competitive position. Extant research has exp...

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Bibliographic Details
Main Author: BHARDWAJ, Ashish
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2023
Subjects:
Market sensing
Market orientation
Dynamic capabilities
Competitive advantage
Business performance
Higher education
Strategic action
Operationalization
Business Administration, Management, and Operations
Higher Education
Marketing
Online Access:https://ink.library.smu.edu.sg/etd_coll/535
https://ink.library.smu.edu.sg/context/etd_coll/article/1533/viewcontent/GPGM_AY2017_PhD_Ashish_Bhardwaj.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/etd_coll/535
https://ink.library.smu.edu.sg/context/etd_coll/article/1533/viewcontent/GPGM_AY2017_PhD_Ashish_Bhardwaj.pdf

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