Exploring the operationalization of market sensing in a higher education organization

• Main Author: BHARDWAJ, Ashish
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2023
• Subjects: Market sensing; Market orientation; Dynamic capabilities; Competitive advantage; Business performance; Higher education; Strategic action; Operationalization; Business Administration, Management, and Operations; Higher Education; Marketing
• Online Access: https://ink.library.smu.edu.sg/etd_coll/535; https://ink.library.smu.edu.sg/context/etd_coll/article/1533/viewcontent/GPGM_AY2017_PhD_Ashish_Bhardwaj.pdf
• Institution: Singapore Management University

Market sensing is a dynamic capability of an organization that enables management to understand the market environment and develop strategic plans that best position the organization to continue to be relevant to the marketplace and sustain an advantaged competitive position. Extant research has exp...