Exploring the operationalization of market sensing in a higher education organization
Market sensing is a dynamic capability of an organization that enables management to understand the market environment and develop strategic plans that best position the organization to continue to be relevant to the marketplace and sustain an advantaged competitive position. Extant research has exp...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2023
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| Online Access: | https://ink.library.smu.edu.sg/etd_coll/535 https://ink.library.smu.edu.sg/context/etd_coll/article/1533/viewcontent/GPGM_AY2017_PhD_Ashish_Bhardwaj.pdf |
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| Institution: | Singapore Management University |
| Language: | English |