Technology Convergence: When Do Consumers Prefer Converged Products to Dedicated Products?

Technology Convergence: When Do Consumers Prefer Converged Products to Dedicated Products?

In today’s marketplace, many of the newer generation convergence products (e.g., camera phones, all-in-one PDA’s) offer consumers with product performances rivaling those of the dedicated versions. With the increased availability of options, consumers now face another dilemma in their purchase consi...

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Bibliographic Details
Main Authors: HAN, Jin K., CHUNG, Seh-Woong, Sohn, Yong Seok
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2009
Subjects:
digital convergence
technology trajectory
intercategory choice
product bundling
dilution effect
Marketing
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/1819
https://doi.org/10.1509/jmkg.73.4.97
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/1819
https://doi.org/10.1509/jmkg.73.4.97

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