Consumer Preferences for High-Tech Product Forms: Converged or Separate? Evolution of Technology & Reversal of Preferences
With the surging popularity and growing availability of convergence products (e.g., camera phones, all-in-one PDAs) in high-tech product categories, consumers now face another dilemma in their purchase consideration: which product form converged, stand-alone, or both? This study sets out to investig...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2005
|
| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/2567 https://ink.library.smu.edu.sg/context/lkcsb_research/article/3566/viewcontent/HanJKConsumerPreferencesHigh_TechProduct.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Singapore Management University |
| Language: | English |