Technological Expectation and Consumer Preferences for Product Form

• Main Authors: CHUNG, Seh-Woong, HAN, Jin Kyung, SOHN, Yong Seok
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2012
• Subjects: Modularity; Obsolescence; Technological expectation; Product complexity; Marketing; Technology and Innovation
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/3154; https://doi.org/10.1016/j.jbusres.2011.10.032
• Institution: Singapore Management University

Increasingly, manufacturers address consumers' fear of product obsolescence by offering products in a modular form, hence allowing the consumer to replace or upgrade components as needed. The extant literature, however, has not studied consumers' responses to product modularity. This study...