Technological Expectation and Consumer Preferences for Product Form
Increasingly, manufacturers address consumers' fear of product obsolescence by offering products in a modular form, hence allowing the consumer to replace or upgrade components as needed. The extant literature, however, has not studied consumers' responses to product modularity. This study...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2012
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/3154 https://doi.org/10.1016/j.jbusres.2011.10.032 |
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| Institution: | Singapore Management University |
| Language: | English |