Innova Technology (A): Seeking a market for anti-loss devices

• Main Authors: NARASIMHALU, Arcot Desai, MATHUR, Sarita, WONG, Adina
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2013
• Subjects: Technology start-up; product innovation; growth strategies; go-to-market strategy; entrepreneurship; modular manufacturing; crowdfunding; Business Administration, Management, and Operations; Entrepreneurial and Small Business Operations; Marketing; Technology and Innovation
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/69; https://cmp.smu.edu.sg/case/2311
• Institution: Singapore Management University

This case is the first part of a two-part series on Innova Technology, a technology start-up company based in Singapore. The two cases focus on: Case (A) – Developing, producing and marketing a product innovation Case (B) – Growth strategies for a young technology company The case is set in May 2012...