Innova Technology (A): Seeking a market for anti-loss devices

• المؤلفون الرئيسيون: NARASIMHALU, Arcot Desai, MATHUR, Sarita, WONG, Adina
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2013
• الموضوعات: Technology start-up; product innovation; growth strategies; go-to-market strategy; entrepreneurship; modular manufacturing; crowdfunding; Business Administration, Management, and Operations; Entrepreneurial and Small Business Operations; Marketing; Technology and Innovation
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/cases_coll_all/69; https://cmp.smu.edu.sg/case/2311
• المؤسسة: Singapore Management University

This case is the first part of a two-part series on Innova Technology, a technology start-up company based in Singapore. The two cases focus on: Case (A) – Developing, producing and marketing a product innovation Case (B) – Growth strategies for a young technology company The case is set in May 2012...