Author Search Results

1

The Korean Language and the Effects of its Honorifics System in Advertising: Deferential vs. Informal Speech as Regulatory Prime on Persuasive Impact

The Korean Language and the Effects of its Honorifics System in Advertising: Deferential vs. Informal Speech as Regulatory Prime on Persuasive Impact

by HAN, Jin K., Sohn, Yong Seok, Yoo, Kun Woo
Published 2005

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2

Perceived product creativity and mental contrasting: Desired future on consumers’ product replacement decisions

Perceived product creativity and mental contrasting: Desired future on consumers’ product replacement decisions

by SOHN, Yong Seok, YOO, Kun Woo, HAN, Jin K.
Published 2019

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