Perceived product creativity and mental contrasting: Desired future on consumers’ product replacement decisions

Perceived product creativity and mental contrasting: Desired future on consumers’ product replacement decisions

Consumers often imagine what it would be like to own a new product. Does engaging in such thoughts on desired future impact consumers’ purchase intentions, and if so, what is the underlying process? This study sets out to investigate the posed questions by assessing self-regulatory strategies consum...

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Bibliographic Details
Main Authors: SOHN, Yong Seok, YOO, Kun Woo, HAN, Jin K.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2019
Subjects:
Energization
Indulging
Meaningfulness
Mental contrasting
Novelty
Strength of association
Uncertainty
Marketing
Sales and Merchandising
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/5922
https://ink.library.smu.edu.sg/context/lkcsb_research/article/6921/viewcontent/Perceived_product_creativity_and_mental_contrasting_pp.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/lkcsb_research/5922
https://ink.library.smu.edu.sg/context/lkcsb_research/article/6921/viewcontent/Perceived_product_creativity_and_mental_contrasting_pp.pdf

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