Perceived product creativity and mental contrasting: Desired future on consumers’ product replacement decisions
Consumers often imagine what it would be like to own a new product. Does engaging in such thoughts on desired future impact consumers’ purchase intentions, and if so, what is the underlying process? This study sets out to investigate the posed questions by assessing self-regulatory strategies consum...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2019
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5922 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6921/viewcontent/Perceived_product_creativity_and_mental_contrasting_pp.pdf |
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| Institution: | Singapore Management University |
| Language: | English |