The ''We-Me'' Culture: Marketing to Korean Consumers

由 CHANG, Dae Ryun
出版 2007

Organizational memory influences new product success

由 CHANG, Dae Ryun
出版 2008

Brand Convergence

由 CHANG, Dae Ryun
出版 2008

Sponsorship Marketing and Professional Football: The Case of Korea

由 CHANG, Dae Ryun
出版 2007

The State of Advertising in Korea

由 CHANG, Dae Ryun
出版 2002

Men’s cosmetics: Challenging conventional marketing wisdom

由 Chang, Dae Ryun
出版 2018

An Extended Framework of Adjusting Channel Strategies in Industrial Markets

由 Hahn, Minhi, CHANG, Dae Ryun
出版 1993

POSCO: Conglomerate-led social enterprise in South Korea

由 CHANG, Dae Ryun, SPROULE, Kevin
出版 2011

The gold misses in South Korea: Icons in marketing to Gangnam

由 CHANG, Dae Ryun, SPROULE, Kevin
出版 2013

An Empirical Study on the Rating of Import Sources of Industrial Products

由 CHANG, Dae Ryun, Kim, Ik-Tae
出版 1995

Global Quality Management: A Research Focus

由 Kim, Kee Young, CHANG, Dae Ryun
出版 1995

Salesperson's innovation resistance and job satisfaction in intra-organizational diffusion of sales force automation technologies: The case of South Korea

由 Cho, Seong Do, CHANG, Dae Ryun
出版 2008

From Low Cost to High Flexibility

由 Kim, Kee Young, CHANG, Dae Ryun
出版 1992

Modeling intercategory and generational dynamics for a growing information technology industry

由 Kim, Namwoon, CHANG, Dae Ryun, Shocker, Allan
出版 2000

SPAD: A Contingency Framework for Formulating Sales Promotion and Advertising

由 CHANG, Dae Ryun, Hahn, Minhi, Kim, Ik-Tae
出版 1994

A Model of Consumer Information Search and Online Network Externalities

由 Sohn, Yong Seok, Joun, Hangun, CHANG, Dae Ryun
出版 2002

Product Quality, Cost Position, and Business Performance: A Test of Some Key Hypotheses

由 Phillips, Lynn W., CHANG, Dae Ryun, Buzzell, Robert D.
出版 1983

A Comparison of the Perceptions of Clients and Design Consultants toward Corporate Identity Programs

由 CHANG, Dae Ryun, CHANG, Don Ryun, Lee, Kwon Soo
出版 1996

An approach to the measurement, analysis, and prediction of brand equity and its sources

由 Srinivasan, V. Seenu, Park, Chan Su, CHANG, Dae Ryun
出版 2005

Consumer Response to Coupon Advertising

由 Hahn, Minhi, CHANG, Dae Ryun, Kim, Ik-Tae, Kim, Yup
出版 1995