Organizational memory influences new product success
Prior research on the impact of organizational memory on new product success has divergent perspectives. Such inconsistency has accrued mainly from not considering memory's multifaceted aspects, which interact with specific project characteristics. This paper tries to sort out this paradox by p...
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2008
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/2933 https://doi.org/10.1016/j.jbusres.2006.05.005 |
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| Institution: | Singapore Management University |
| Language: | English |