Organizational memory influences new product success

• Main Author: CHANG, Dae Ryun
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2008
• Subjects: Organizational memory; Memory sharing; External information; Formal procedures; Project innovativeness; New product success; Marketing; Sales and Merchandising
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/2933; https://doi.org/10.1016/j.jbusres.2006.05.005
• Institution: Singapore Management University

Prior research on the impact of organizational memory on new product success has divergent perspectives. Such inconsistency has accrued mainly from not considering memory's multifaceted aspects, which interact with specific project characteristics. This paper tries to sort out this paradox by p...