An Extended Framework of Adjusting Channel Strategies in Industrial Markets

بواسطة Hahn, Minhi, CHANG, Dae Ryun
منشور في 1993

SPAD: A Contingency Framework for Formulating Sales Promotion and Advertising

بواسطة CHANG, Dae Ryun, Hahn, Minhi, Kim, Ik-Tae
منشور في 1994

Consumer Response to Coupon Advertising

بواسطة Hahn, Minhi, CHANG, Dae Ryun, Kim, Ik-Tae, Kim, Yup
منشور في 1995