A Comparison of the Perceptions of Clients and Design Consultants toward Corporate Identity Programs

• Main Authors: CHANG, Dae Ryun, CHANG, Don Ryun, Lee, Kwon Soo
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 1996
• Subjects: Corporate identity; Implementation; Clients; Designers; Korea; Advertising and Promotion Management; Marketing
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/2926; https://ink.library.smu.edu.sg/context/lkcsb_research/article/3925/viewcontent/mktg95045.pdf
• Institution: Singapore Management University

Although much attention has been given to the importance of developing and using corporate and brand identity programs (from hereon essentially combined and referred to as CI), in the business literature in contrast academic treatment is less abundant and in particular there is little research on th...