A Comparison of the Perceptions of Clients and Design Consultants toward Corporate Identity Programs

Although much attention has been given to the importance of developing and using corporate and brand identity programs (from hereon essentially combined and referred to as CI), in the business literature in contrast academic treatment is less abundant and in particular there is little research on th...

Full description

Saved in:
Bibliographic Details
Main Authors: CHANG, Dae Ryun, CHANG, Don Ryun, Lee, Kwon Soo
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1996
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/2926
https://ink.library.smu.edu.sg/context/lkcsb_research/article/3925/viewcontent/mktg95045.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Singapore Management University
Language: English