A Comparison of the Perceptions of Clients and Design Consultants toward Corporate Identity Programs
Although much attention has been given to the importance of developing and using corporate and brand identity programs (from hereon essentially combined and referred to as CI), in the business literature in contrast academic treatment is less abundant and in particular there is little research on th...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
1996
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/2926 https://ink.library.smu.edu.sg/context/lkcsb_research/article/3925/viewcontent/mktg95045.pdf |
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| Institution: | Singapore Management University |
| Language: | English |